The Altruistic Behaviour of Consumers Who Prefer a Local Origin of Organic Food

Despite the fact that consumer behaviour in organic foods market has been subject of numerous studies various countries around world, little research devoted to assessment importance altruistic consumers who prefer a local origin such food. Therefore, aim this paper was determine motives food for their interest context defined as either or egoistic. The study carried out among 850 Poland. Kruskal–Wallis test and Dunn’s post hoc were used analysis empirical data. This shows emphasis on kind by is related awareness needs other people; specifically, demonstrated these taking into account caring natural environment purchasing decisions. an example which also fits concept reflexive localism. It further determined group stronger more robust relationship with than market’s members.